3.1 General Purposes. Generally, we collect, use or disclose your personal data for the following purposes (depending on the circumstances):
(a) verifying your identity;
(b) providing you with the services you request;
(c) facilitating billing and payment when you acquire our services;
(d) evaluating the criteria for cord blood storage in Hematopoietic stem cell transplants, and minimizing the risk for the transplant recipient;
(e) evaluating the stored cord blood sample to minimize the risks to the maternal / infant donor and recipient (during cord blood transplantation);
(f) conducting medical and clinical trials;
(g) providing the relevant hospital and/or laboratory clinician(s) with the required medical information requested for their records;
(h) contacting you and providing you with information regarding the cord blood banking services we offer;
(i) sending you pregnancy related information;
(j) sending you information regarding our loyalty programs;
(k) following up with you when you express your interest to be contacted by us to learn more about our services;
(l) inviting you to participate in our events, clinical trials, clinical research or other studies relating to the services that we offer;
(m) requesting for your feedback;
(n) assisting you with your enquiries, and responding to your feedback, complaints and requests;
(o) administering and/or managing your relationship with us;
(p) organizing or co-organizing events and workshops with our partners, sponsors and advertisers;
(q) assessing your suitability when you apply to us for a job or internship;
(r) if you are our employee or work for us in any capacity, to manage your relationship with us;
(s) ensuring that content on our Website is presented in the most effective manner;
(t) making suggestions and recommendations to you and other users of our Website about content, goods and services that may interest you or them;
(u) analyzing site traffic, understanding customer needs and trends, carrying out targeted promotional activities, personalizing content and improving our services;
(v) understanding or measuring the effectiveness of advertising we serve to you and others, and delivering relevant advertising to you;
(w) notifying you of changes to our Website;
(x) in relation to our corporate governance, audit, operational or business protocols;
(y) to resolve disputes; and
(z) any other purposes which we notify you of at the time of obtaining your consent, and any other reasonable purposes related to the aforesaid.
We will notify you of such other purpose not mentioned above at the time of obtaining your consent, unless processing of your personal data without your consent is permitted by applicable data protection laws.
3.2 Business purposes. We may also use your personal data for purposes connected or relevant to our business, such as:
(a) complying with our legal obligations and requirements;
(b) enforcing contractual terms and conditions, and legal obligations owed to us;
(c) accounting, risk management and record keeping;
(d) carrying out research, planning and statistical analysis;
(e) staff training;
(f) monitoring customer-employee interactions for quality assurance, employee training and performance evaluation purposes;
(g) improving the quality of services provided by us;
(h) any other reasonable purposes related to the aforesaid.
3.3 Additional purposes. If you have consented, we may use your personal data, from time to time, for additional purposes such as:
(a) informing you of the latest activities, programs, special offers and promotions offered by us and/or our related entities, sponsors, strategic business partners and associates; and
(b) using your photographs on the Website, our social media platforms and/or in publicity materials.
3.4 When using your personal data to contact you for the above purposes, we may contact you via regular mail, fax, e-mail, SMS, telephone or any other means.
3.5 Do Not Call Registry. We may call or send marketing messages to your Singapore telephone number if you have consented and you have not registered your number with the No Voice Call Register or No Text Message Register. Even if you have registered with the Do Not Call Registry, we may still call or send marketing messages to you if you have provided us with clear and unambiguous consent to do so.
3.6 You may opt-out of receiving future promotional communications from us by following the unsubscribe instructions provided in our communications.
3.7 If you provide us with the personal data of another person, you warrant that you have informed him/her of the purposes for which we are collecting his/her personal data and that he/she has consented to your disclosure of his/her personal data to us for those purposes. You agree to indemnify and hold us harmless from and against any and all claims by such individuals relating to our collection, use and disclosure of such personal data in accordance with the terms of this Privacy Policy.
3.8 In order to conduct our business operations smoothly, we may also be disclosing the personal data you have provided to us to our third parties who provide necessary services to us, including but not limited to service providers and data processors working on our behalf and providing services such as accounting, hosting and maintenance services, security services, delivery services, etc.